Fezuru And to make strategy easier to teach, remember, and apply, this text condenses presentation strategy into three variables: Lynn Russell Mary Munter. The format of this text, along with its clear writing russfll, makes it easy to read and skim. Ships with Tracking Number! Social responsibility Did you know that sinceBiblio has used its profits to build 12 public libraries in rural villages of South America?
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Keeping it short, professional, and readable: Short: The authors have summarized key ideas from thousands of pages of text and research.
Professional: This text only includes the information professionals will find useful because unlike other textbooks, it has been designed specifically for business students. Readable: The format of this text, along with its clear writing style, makes it easy to read and skim. Overall, the tone is direct, matter-of-fact, and nontheoretical. Presenting the essentials—this book is separated into two parts, in which the first half is dedicated to establishing the concepts, and the second half explains how students can put their knowledge into practice.
Part 1: Presentation Strategy. Effective strategy is vital to any successful presentation. Analyze the Audience. This chapter explains how to answer the questions: Who are they? What do they know and expect? What do they feel? Identify Your Intent. This chapter recommends that presenters: Consider their general purpose. Write a presentation objective. Use their objective to keep them focused as they prepare and present. Make the Most of the Message. This chapter shares techniques students can use to make their messages memorable.
It also includes a checklist that enables them to confirm that a presentation is the right way to deliver their message. Part II: Presentation Implementation. The second part of this text explains how to apply AIM strategy to presentation structure, visuals, and nonverbal delivery. Structure the Content. This chapter takes students through the process of structuring a presentation: Exploring possible content: collecting, focusing, and ordering information. Deciding what to say in the opening, body, and closing of a talk.
After they have decided what to say, students are ready to create their visual aids. This chapter suggests that they: Start with their titles. Think visually as they design. Edit their efforts. Refine Your Nonverbal Delivery. The final aspect of preparing a presentation involves nonverbal skills—how presenters look and sound to their audience.
This chapter helps students: Analyze their nonverbal style. Practice their delivery. Manage their nervous symptoms. So, if you would like to teach any of the following topics in more detail, consider adding any of the following books: To increase PowerPoint skills: Guide to PowerPoint for PPt.
To enhance persuasion skills: Guide to Managerial Persuasion and Influence. For more information on cross-cultural communication: Guide to Cross-Cultural Communication. For students who speak English as a second language and for international students: Guide for Internationals. For details on facilitating meetings: Guide to Meetings.
For more information on handling difficult questions: Guide to Media Relations. To enhance one-to-one interpersonal and listening skills: Guide to Interpersonal Communication. New to This Edition In this edition, you will find changes in all six chapters. The authors have also added several pages of web references so your students can read, watch, and listen to information that builds on what is included in the book.
Most of this chapter has been rewritten. Chapter 2. Identify your Intent. The authors have revised the first two sections of this chapter to make them easier to understand and apply. Chapter 3. The first half of this chapter has been revised. The authors have also simplified the material that compares presentations to other communication choices. Craft the Content. The opening section for this chapter has been rewritten.
Now your students will find more ideas about how to use the internet to research, several suggestions about how to link information to an audience, and clearer instructions about how to use various focusing tools to clarify a presentation objective.
The authors also also revised the examples about how to structure the body of a presentation to reflect the new information in Chapter 3. Design Your Visuals. In this edition, the authors still focus on using projected slides and printed decks, but they also include information about slides that are more image-driven those that rely more on photos and drastically cut text.
Chapter 6. Most of the changes in this chapter are in the second two sections, which focus on how to rehearse and how to manage nervousness. To help students deal with the anxiety that sometimes accompanies a talk, the authors included more information about how to analyze nervous symptoms and offer ideas about how to get useful feedback from colleagues.
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